Case Study - Enhancing customer journeys on cloud
Enabling an apparel retailer’s $1 billion eCommerce operations with enhanced customer journeys
SkillNet partnered with the client to support peak season traffic with rich online customer journeys resulting in increased growth.
About the client
The client is an internationally recognized omnichannel retailer of women’s, men’s and children’s apparel, shoes and accessories. The Company operates close to 500 retail stores & several online properties across a variety of brands.
Challenge | Supporting new customer journeys and increased online traffic with legacy systems
The client had a very large and successful eCommerce operation (close to a billion USD). Since peak season transactions and traffic contributed heavily to the growth of online operations, the client’s team wanted to offer enhanced customer journeys with new shopping features and increased personalization, while ensuring that the systems could scale to support increased volumes.
The client’s legacy systems had been in place for a while and had all the challenges of a monolith system. Ongoing product updates to the web site were not only time consuming, but also resource intensive. Since it was also difficult to support new customer journeys and the expected demands during peak time traffic, they also decided to relook at their eCommerce systems.
Solution | Enabling seamless eCommerce migration
It was decided to migrate to newer cloud-based retail system using microservices architecture. Given that eCommerce contributed heavily to the company revenues, any upgrade or changes to the site had to be undertaken without impacting the ongoing operations. SkillNet’s not only managed the risk but also ensured seamless migration of order management which was then followed by the new cloud-based eCommerce system.
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