Enabling rich in-store shopping experiences for DTC retailer


SkillNet’s rapid Oracle Xstore POS implementation program enabled the store pilot in just a few months.

About the D2C retailer

The client is an online specialty retailer that sells clothing and outdoor recreation gear for hiking, camping, road biking, mountain biking, rock climbing, winter sports, fly fishing, kayaking, rafting, road and trail running, and more. Since 1996, the DTC retailer has been connecting people to their passions by offering the best selection of outdoor products, backed by knowledgeable, responsive customer service and rapid fulfillment.


After focusing on its online presence for over two decades, the client decided to continue their retail journey by opening three brick-and-mortar stores. This was to be followed by a more rapid expansion across the US.

Given their focus on customer service online, the client wanted to enable their store associates with more information & capabilities so that shoppers would continue to receive the same in-store experience. They were looking to replace their homegrown POS solution with a more modern one without any integration challenges. Additionally, they were looking at managed hosted services, as well as ongoing infrastructure and application-level support (Level 2 and Level 3).

They partnered with SkillNet, a leader in-store solutions, for Oracle Xstore POS implementation.

Solution | Rapid Oracle Xstore POS Implementation

By using an Agile-based methodology that emphasizes flexibility and collaboration, SkillNet successfully implemented Oracle Retail Xstore within a few months. To ensure seamless integration with the existing systems, SkillNet utilized its accelerator tool “StoreHub“. The tool not only facilitated the integration process but also helped to streamline the implementation program. It also enabled easy integration with other systems such as the Loyalty program.

Additionally, SkillNet’s cloud services team hosted Oracle Xoffice and StoreHub solutions on AWS cloud to provide a secure and scalable environment for the solution.

Furthermore, SkillNet’s global support team provided managed infrastructure support and application-level support services. The support ensures the solution is always available and functioning optimally, allowing for a smooth and efficient operation.

Benefits | Increased customer satisfaction and loyalty

SkillNet’s accelerated timeline of the program allowed for quicker adoption of the solution.

The store team also had access to inventory and customer information on handheld devices. This helped provide quicker and improved services to customers and enhanced the in-store experience. The solution also enabled store associates to enjoy greater flexibility and mobility as they moved around the store. This meant that they were able to assist customers with the vast product assortment more efficiently.

The enhanced customer experience allowed for a more enjoyable and efficient shopping experience, which led to higher customer satisfaction.

Read more about the program.

Other Success Stories

Entre Em Contato Conosco

SkillNet Solutions, Makers of Modern Commerce, provides digital transformation consulting and technology services to companies that are looking to modernize their omnichannel touchpoints to better engage and transact with their customers.

By submitting this form I give my consent to SkillNet to use my personal information to send me communications regarding their services, events, trainings, reports and products. For more details, please read our Privacy Policy.