The word omni is a latin prefix which means “all” or “every.” Growing up as a catholic in a Spanish speaking country, I heard the word omni mostly used in relation to divine attributes, not achievable by mere mortals: omnipresent, omniscient, omnipotent, et al. Solemn words which sounded to me perhaps a bit pretentious. Nowadays however, working in the retail industry, I hear the prefix omni far more often and in a rather different context. The term omni-channel is everywhere. It is normally used to convey how new capabilities for sales channels should not only not be looked at in isolation across channel (which the prefix multi already provided) but holistically, as part of a collective whole that covers “all” and “every” channel.