{"id":9382,"date":"2023-08-12T10:12:27","date_gmt":"2023-08-12T10:12:27","guid":{"rendered":"https:\/\/www.skillnetinc.com\/?post_type=case-studies&p=9382"},"modified":"2025-08-21T05:00:20","modified_gmt":"2025-08-21T05:00:20","slug":"tire-retailer-partners-with-skillnet-to-optimize-their-sap-commerce-cloud-site","status":"publish","type":"case-studies","link":"https:\/\/www.skillnetinc.com\/pt\/resources\/case-studies\/tire-retailer-partners-with-skillnet-to-optimize-their-sap-commerce-cloud-site\/","title":{"rendered":"Largest U.S. Independent Tire Retailer Partners with SkillNet to Optimize Their SAP Commerce Cloud Site"},"content":{"rendered":"

Brief:<\/strong><\/p>\n\n\n\n

SkillNet leveraged its expertise in SAP CC and Adobe Experience Manager to deliver enhanced functionality, elevate the customer experience, and increase revenue from the client\u2019s multi-brand website.<\/p>\n\n\n\n

About the Client:<\/strong><\/p>\n\n\n\n

Founded in 1960 with a single location, the tire retailer has evolved into a ~$9B enterprise, establishing itself as the nation’s largest independent tire and wheel retailer, operating over 1,100 stores across 38 states.<\/p>\n\n\n\n

Project Requirements \/ Challenges:<\/strong><\/p>\n\n\n\n

The client\u2019s primary goal was to enhance the customer experience on their eCommerce site<\/a> by unlocking greater functionality from their SAP CC instance, along with creating enhanced features through customization. They specifically required a new vehicle landing page which could be used by non-technical business users to set image priority and conduct A\/B testing without burdening their development team.<\/p>\n\n\n\n

Solution:<\/strong><\/p>\n\n\n\n

SkillNet designed and developed the requested vehicle landing page, image priority, and A\/B testing features using Apollo (REACT, GraphQL) and SAP CC, making them part of the core functionality of the cllient\u2019s eCommerce sites<\/a>.<\/p>\n\n\n\n

The end-to-end solution for the vehicle landing page leveraged the rich features of SAP CC to generate the sitemap files and SEO-friendly content for search engine optimization.<\/p>\n\n\n\n

And SkillNet customized Adobe Enterprise Manager (AEM) to address the complex requirements inherent to rendering both static and dynamic content for multiple vehicle make, model, year, and trim combinations.<\/p>\n\n\n\n

Benefits:<\/strong><\/p>\n\n\n\n

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  1. Enhanced Customer Experience:<\/strong>\n