{"id":2466,"date":"2018-07-01T11:06:00","date_gmt":"2018-07-01T11:06:00","guid":{"rendered":"https:\/\/www.skillnetinc.com\/?post_type=news&#038;p=2466"},"modified":"2023-06-21T10:38:42","modified_gmt":"2023-06-21T10:38:42","slug":"personalizing-mens-fashion-one-suit-at-a-time","status":"publish","type":"news","link":"https:\/\/www.skillnetinc.com\/es\/resources\/news\/personalizing-mens-fashion-one-suit-at-a-time\/","title":{"rendered":"Personalizing men\u2019s fashion, one suit at a time"},"content":{"rendered":"<h5 class=\"wp-block-heading\">SkillNet customer Tailored Brands goes big on custom suits<\/h5>\n\n\n\n<p>In Retail, personalizing the customer experience is a winning digital strategy. A great example is at Tailored Brands \u2013 North America\u2019s biggest tailored menswear company and owner of the iconic Men\u2019s Wearhouse and Jos. A. Bank brands.<\/p>\n\n\n\n<p>Custom suit business now counts as one of the fastest growing segments in the company, reaching $100 million in revenue in 2017, and more than doubling from previous year. The penetration is growing fast, and some of the company\u2019s best stores are reportedly already drawing more than half of their sales from custom.<\/p>\n\n\n\n<p>Custom suits business has other benefits. It brings more customers into the stores, lifting overall revenues. Highlighting this, CEO Doug Ewert said during company\u2019s 2017 Q4 earnings call:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOur research and experience show that men who buy custom suits from us are happier with their purchase, shop more frequently and have a higher annual spend than off-the-rack customers\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Custom also reduces inventory cost in the stores, lifting margins.<\/p>\n\n\n\n<p>Given the potential, Tailored Brands has made custom suits business a big strategic priority. It is raising visibility through marketing and rolling out custom shops within company stores. Last year it&nbsp;<a href=\"https:\/\/www.tailoredbrands.com\/news-media\/press-releases\/detail\/1835\/tailored-brands-launches-three-week-custom-delivery\">announced<\/a>&nbsp;3 week deliveries of custom suits, creating further incentive for new customers to try.<\/p>\n\n\n\n<p>The company is also aggressively modernizing the technology, transforming many of the legacy systems into agile, micro-services based modern cloud ready applications.<\/p>\n\n\n\n<p><strong>SkillNet is proud to assist Tailored Brands in this strategic technology initiative.<\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">LINKS<\/h5>\n\n\n\n<p><a href=\"https:\/\/www.tailoredbrands.com\/news-media\/press-releases\/detail\/1835\/tailored-brands-launches-three-week-custom-delivery\" target=\"_blank\" rel=\"noreferrer noopener\">Tailored Brands press release on launch of 3 week custom suit delivery<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>SkillNet customer Tailored Brands goes big on custom suits In [&hellip;]<\/p>\n","protected":false},"featured_media":6126,"template":"","categories":[5],"class_list":["post-2466","news","type-news","status-publish","has-post-thumbnail","hentry","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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