SkillNet partners with Unbound Commerce to \u201cmobilize\u201d sales for retailers leveraging the Endeca Information Access Platform.<\/p>\n\n\n\n
In line with its mission of helping retailers enhance their customer engagement, SkillNet, a leading, innovative multi-channel solutions provider, today announced an initiative that will let retailers harness the power of mobile phones that consumers are adopting in droves. The \u201cMobile Commerce\u201d initiative aims to provide a solution empowering retailers to engage with their customers on any mobile device of choice, in effect enabling \u201canywhere-anytime commerce.\u201d Together with Unbound Commerce, the leading mobile web software company, SkillNet has developed an offering which leverages the power of the Endeca Information Access Platform to enable retailers to invest in the mobile experience they are delivering to their customers.<\/p>\n\n\n\n
\u201cA mobile presence is an integral part of the shopping process, in that it gives the retailer a customer interaction-continuum as opposed to a single touch-point. You never have to get out of contact with your customer. Online, mobile, stores, the call-center, a paper catalog- all of these channels can work seamlessly now.\u201d<\/p>\n\n\n\n
The SkillNet solution will provide mobile real-estate for any retailer\u2019s website. A shopper can now access favorite stores from anywhere, even to comparison shop while physically in a competitor\u2019s store. From the retailer\u2019s point of view, the ability to influence a sale at all times provides a superior customer retention and acquisition advantage. With a mobile presence, they can eventually target the shopwardly mobile customers with customized messages. These messages can take the form of a promotion that shows up on the mobile screen when the shopper is near or in a store, or they could show up as suggestions to say, accessorize that skirt that was purchased at the store a few days ago.<\/p>\n\n\n\n
\u201cThe ability to serve customers anytime-anywhere is very powerful for retailers,\u201d said Keith Lietzke, VP of Marketing at Unbound Commerce. \u201cMobile-based services lead to many more touch points with customers \u2013 dining with friends, when traveling, even at the mall\u2013 leading to more selling opportunities. The SkillNet \u2013 Unbound Commerce solution gives retailers just what they need to capture these rapidly emerging customer opportunities.\u201d<\/p>\n\n\n\n
For years, the constricted and varied form factors of different mobile devices have held companies back in terms of having meaningful mobile visibility. That is no longer the case. New technologies have kept pace with the ubiquitous use of the cell phone, mandating a change in way retailers interact with their shoppers. SkillNet\u2019s forward looking Mobile Commerce initiative leverages this momentum to empower retailers to go mobile. The SkillNet-Unbound Commerce solution uses Endeca\u2019s open APIs and is designed for multi-channel use.<\/p>\n\n\n\n
\u201cSophisticated retailers are executing on a mobile strategy because they know that the more channels they use to engage with their customers, the higher their sales are going to be,\u201d said John Andrews, VP of solutions marketing and product management, Endeca. \u201cSupporting innovative organizations like SkillNet and Unbound Commerce that leverage the extensibility of our Platform to build rich user experiences on mobile devices is a critical part of our eCommerce product strategy. Creating continuous value to our retail customers in programs like the Mobile Commerce initiative is what makes SkillNet and Unbound Commerce ideal partners.\u201d<\/p>\n\n\n\n
Given that consumers are ready to adopt mobile commerce, SkillNet is promising to implement a mobile strategy for retailers in as quickly as three weeks.<\/p>","protected":false},"excerpt":{"rendered":"
SkillNet partners with Unbound Commerce to \u201cmobilize\u201d sales for retailers […]<\/p>\n","protected":false},"featured_media":6126,"template":"","categories":[],"class_list":["post-2363","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n