This year’s NRF Protect Conference marks my 20th year since presenting a breakout session called ‘LP exception reporting and our success.’ Where have the years gone? I know…working and promoting the world of exception based reporting to everyone in the LP industry. I have enjoyed the success of implementing, consulting and providing training for many EBR platforms and exclusively with XBR for over 10 years. It has been a rewarding 20 years as I have been privileged to not only work for great companies, but to also be able to work with outstanding companies who have shared their enthusiasm and allowed me the opportunity to provide best practices, customizations and improve ROI (return on investment) in their EBR platform.
Bringing greater value to the reporting and your organization
When I look back at my initial implementations of XBR, I even surprise myself at how much the industry has grown from the early days of looking at basic exception types like Cash Refunds, Employee Discounts and Post Voids. Today, we analyze a broad spectrum of data elements such as All Tenders, Ecommerce Sales, Inventory Results, and Customer Info, as well as the utilization of dynamic and interactive dashboards that further drive results. At SkillNet, we are always looking to expand our data mapping to enhance the exception research, like adding Inventory results, Time & Attendance records, additional employee information (like home and email addresses) and elements from other corporate sources. This effort is what brings a greater value to the reporting and an organization.
For many of the customers that I have interacted with throughout the years, my XBR consulting has proven many times to bring the customers a new perspective on their operations. Each experience is different from another as each customer has different challenges in the EBR world. But often times in the initial review of the current setup of a customer’s EBR platform, I immediately found where reports were broken, had incorrect links, and helped identify specific usage areas not being utilized by the customer. My reward is not just making fixes, but showing them new exceptions, having them understand the ‘how’ and ‘why’ to establish better control points (with an understanding of the thresholds) and providing best practice advice and setup specifically tailored to their business needs and opportunities. In future blogs, I will expand upon my findings and share more on these opportunities.
Need an XBR refresher?
We at SkillNet provide customized training sessions on all versions of XBR. Many times a refresher class for one day makes all of the difference and helps many users clarify how to maximize the efficiency of setting up a productive XBR system. Also included in this basic functionality training, we provide insight on how to investigate with XBR. It is a good start to know how to function through the application, but ultimately everyone really wants to know “where are my cases”? We can show you the areas most common to each specific retailer and get you started by showing you the true value of the XBR application.
Are you considering an upgrade to XBRi?
As an Oracle Gold Partner focused on global retail, SkillNet is a trusted leader in the industry. We can evaluate your current platform and help determine whether, when and how to upgrade so your company can best utilize key new features. Let’s discuss your plans and goals so we can start answering your questions.
Please contact me if you are interested in speaking with us about your own situation or interest in XBR. You can learn more about SkillNet’s Oracle Retail XBRi Loss Prevention services in our data sheet.
See you at the NRF Protect Expo 2017
On June 27th and 28th, we will be attending the NRF Protect LP Conference and Expo in Washington DC to share how we can secure your future and protect profitability with our Oracle Retail XBRi Loss Prevention services. If you would like to setup a private meeting during the two days, please feel free to reach out to me and we will schedule a specific time that works with your schedule during the show. You can reach me at firstname.lastname@example.org.
Imagine, you get a coupon along with your sales receipt…
- We are moving to Queens Street! We would like to welcome you there with 30% off on all your purchases from 20th Feb 2015 to 25th Feb 2015.
- Congratulations! You just qualified for £10 on your next purchase.
- Want to try something new? Try Bee’s Honey in your next purchase and get one free! (Here, the customer has bought Friars Honey)
- Interested in Sports Nutrition? Buy any two products from our Sports Nutrition line and get 50% off and 250 bonus points on your next purchase!
- Spending more in our store! Definitely not on your next purchase! Get £20 off on purchase of £50. Keep shopping!
Of course, you will exult with a personalised coupon considering your purchasing habits. That’s the magic of Bounce Back that we achieved at Holland & Barrett International (HBI)!
What are Bounce Back coupons?
Bounce Back coupons, as the name suggests, are the coupons with promotions and discounts bounced back to allow HBI to engage with their customer base with specific offers suited to their shopping habits. This concept was developed to increase engagement with the brand and increase in frequency of visits.
“Holland & Barrett have been deploying Bounce Back promotions across its retail and online estate for the last 12 months to encourage customers to make repeat purchases and additional visits. The offers have ranged from individual SKU level promotions to transactional money off and loyalty bonus points.
Using redemption data in conjunction with the loyalty programme has provided insight into these additional offers to the brand’s customers. The next phase of the Bounce Back initiative will be to determine relevancy to customers of promotional offers with a focus on personalised information held through the loyalty system, maintaining the level of reward and discount whilst increasing the ROI of the Bounce Back program.”
– Jonathan Haywood, Customer Insight Manager for Holland & Barrett International
Before Bounce Back
Before Bounce Back coupons, HBI was unable to treat the customer with special promotions based on their purchases and segments, relying on ‘On Shelf’ promotions in stores.
Bounce Back Coupons
Different types of coupons can be setup centrally for a specific store, price band or across the estate for all brands based on the requirements of the business. The coupons are issued to the customer based on the Holland & Barrett International customer type, customer segment, items purchased, basket total or combination of all leaving long lasting brand awareness behind. Easy to setup, scalable and measurable coupons have greatly benefited HBI by incremental sales, measurable increase in customer response, satisfaction and revisits. Over time, these coupons have been used to advertise relocations, new store openings, supplement point promotions and target specific products or basket spends.
In the first 12 months, bounce back coupons added an excellent increment in sales to HBI, and this will only increase with time as more targeted coupons are introduced.
Cutting Edge Benefits
- Promoting or advertising right in the hands of the customer giving them an improved shopping experience.
- Promoting specific items (promoting Bee’s Honey to customers who are buying Friars Honey)
- Increase in customer reach via magazine coupons-posted coupons which can readily be redeemed in store.
- The great advantage of these coupons is also in the speed in which they can be stopped-overnight-should an issue be discovered with the coupon.
For more information on how SkillNet can help you increase brand engagement and reward your customers with its store innovations, please request a consult.