workbench de desarrollo Archives - SkillNet Solutions

Luxottica improves technology deployment by reducing testing cycles from 48 hours to less than 2 hours

SkillNet enables Luxottica to speed up technology deployment cycles through automation and the adoption of DevOps processes.

With a strong portfolio of retail brands and 9200 stores, Luxottica is well positioned to serve every segment of the North American market with a variety of differentiated products & services, including the latest designer and high-performance frames, innovative lens options, advanced eye care, everyday value and high-quality vision care health benefits.

Luxottica aims at expanding its market through stronger retail distribution while consolidating its wholesale network and further growing its presence in e-commerce, department stores and travel retail.

As a brand leader, Luxottica has been taking initiatives to build agility in its online and offline technology and operations to continuously deliver improved customer experiences. As part of this initiative, Luxottica partnered with SkillNet to increase the speed of change in technology that is currently deployed in North America stores.

Retail applications like Point of Sale are traditionally viewed as less agile than their online counterparts, for good reasons. These applications are often complicated with dozens of intricate touch points with in-store hardware and software systems. They must work flawlessly for thousands of store employees over millions of purchase transactions. Glitches in Point of Sale can disrupt customer experience and hurt brand image. Therefore, retailers extensively test these systems before deploying to stores, and are wary of introducing frequent changes.  This poses a big challenge when shopping experiences are constantly evolving under the effect of demographic shifts and technology advances. This year COVID-19 has pushed the envelope further.

Luxottica’s technology team together with SkillNet is overcoming this challenge by applying agile DevOps techniques. First step was automation of the testing process involved in Point of Sale deployment. For this, SkillNet leveraged its expertise in developing test automation for Oracle XStore POS using xUnit, an opensource toolkit. This automation has reduced the testing cycle time from 48 hours to less than 2 hours, accelerating the deployment of technology changes to drive richer in-store customer experiences.

Next, Luxottica is working with SkillNet in automating the Point of Sale deployment process, which will complete the continuous integration and continuous deployment (CI/CD) pipeline. The success of this program has encouraged Luxottica to look at other systems in their global operations that can now be automated.

Check out our Commerce accelerators – commerce DevOps services

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Gross margin increase for cosmetic brand

Global cosmetics retailer increases growth margins with seamless POS unification across 50+ countries

Brief

Multi-brand cosmetics retailer reduces costs, complexity and accelerates digital transformation by unifying multiple POS systems to a single upgraded solution.

About the client

The client is a global leader in prestige beauty – delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. With a diverse portfolio of 25+ brands, they are the only company who focus solely on prestige makeup, skin care, fragrance and hair care. They operate over 1500 freestanding stores and 1,700+ E/M-commerce sites in 50+ countries.

Challenge | POS unification across 50+ countries

Most of the client’s 25+ global brands had become a part of the client’s portfolio through various acquisitions. This meant that most of the brands provided independent in-store experiences with different underlying CRM and POS systems. The diverse in-store systems meant high maintenance costs, complex license management and vendor agreements. Small changes to the system required complex planning to cascade through the overall landscape.

The client also found it difficult to roll-out promotions or omnichannel capabilities globally. The systems also hampered the client’s ability to introduce critical initiatives such as BOPIS (Buy-Online-Pickup-In-Store) and BORIS (Buy-Online-Return-In-Store). All of this could impact the client’s charter to delight consumers with transformative experiences.

Solution | Ensuring continued seamless omnichannel experience

The solution was to migrate different brands, retail stores in various countries and disparate content to a consolidated in-store experience underpinned by a single POS solution with minimal disruption.

SkillNet started the engagement by harmonizing the global code base. The harmonization was intended to create a baseline system for all the brands and geographies while maintaining those components that had reuse value. SkillNet’s multidisciplinary agile teams and DevOps engineering helped automate and accelerate different stages of the project. The SkillNet solution also addressed the regulatory and fiscal requirements required by various countries. As a result, customizations across geographies were reduced and the delivery cycles shortened across brand silos.

During country wise implementations, a flexible design was created for extensions and services. This enabled reuse across different geographies. The global code base provided multiple layers of functionality which were applicable across regions, specific geographies, store formats and brands. The core functionality for omnichannel capability is being delivered globally. The solution also enabled BOPIS (Buy Online Pickup In Store), BORIS (Buy Online Return In Store) and OOFIS (Order Online From In Store) features. These have been introduced at country and brand level with minimal disruptions.

The roll out has been completed successfully for a majority of countries across Asia, Europe and North America.

The solution includes the implementation of Oracle Xstore POS and Oracle Retail Customer Engagement.

Results | Digital Transformation supports growth margins

Since its introduction, the client has reported robust growth in sales and growth margins due to the seamless omnichannel experience.

The unified POS solution allows the store associates to spend more time with customers on sales floor and this provides them with opportunities to cross sell and upsell products. Since the solution is being driven by services and base configurations, it has also increased customer engagement time and enabled cost savings.

The single global code base solution has also helped streamline vendor licensing, software upgrades, maintenance costs and provide system support from one single location. Faster release cycles have also helped accelerate the client’s digital initiatives.

SkillNet received the “Best Drive in Innovation and Process Transformation” award for its contribution to the client’s digital transformation.

All product names and trademarks are property of their respective owners.

Luxottica doubles the speed of change deployment

Luxottica doubles the speed of change deployment

Brief 

SkillNet enables Luxottica to double the technology deployment cycle through automation and the adoption of DevOps processes. 

About the client

Luxottica is a leader in the design, manufacture, and distribution of fashion, luxury, and sports eyewear. The Group’s global wholesale distribution network covers more than 150 countries across five continents and is complemented by an extensive retail network of approximately 9,200 stores mostly located in North America, Latin America, and the Asia Pacific. They also have a strong online presence.

Since 2017, SkillNet’s highly experienced business and retail consultants have supported Luxottica’s drive for higher customer responsiveness.

Challenge

As a brand leader, Luxottica values customer experience highly. Their drivers for change are “need for higher customer responsiveness” as well as higher “business agility”.  Both these require quick deployment of changes to technology.

The Luxottica team handles multiple new releases every year. With a complex landscape of products and solutions, the deployment process was laborious for even small updates and enhancements.  Technology release cycles were weighed down by a prolonged release process that was manual, prone to rework, and involving physical upgrade of store POS systems. This operational inefficiency resulted in increased costs and lower business agility.

Solution | Improving efficiencies in POS solution management with DevOps and Agile

The SkillNet team assessed the end-to-end deployment process. Drawing on the team’s deep retail systems expertise, SkillNet recommended a revised efficient approach by adapting DevOps and agile for POS solution management in a phased manner.

The first phase was the automation of the quality control process for build testing. SkillNet created automated test scripts to perform the regression of point of sale application. The automation changes which were introduced were independent of the changes being made on the POS application. This not only gave the Luxottica team more control but also ability to consider newer technology adaptations for expanded functionality.

Benefits | Improving customer responsiveness and business agility

With automation and adoption of DevOps processes, Luxottica has been able to

  • Add functionality to the POS systems to ensure quick response to customer demands without dependency on external partners. This was not only more efficient but also reduced costs
  • Two-fold increase in the speed of deployment (from 10 days per release to 5 days) by automating test scripts
  • Decrease in costs due to the reduced rework

All product names and trademarks are property of their respective owners.

POS reengineering for leading apparel retailer

A leading apparel retailer grows new personalized services line 5X in three years through speed, service & selection supported by POS reengineering

Brief 

A leading apparel retailer, successfully grew their new Custom Clothing line 5.5X in three years, with SkillNet’s reengineering of their legacy POS systems for higher speed, selection and service.  Now client’s Expert Style and Wardrobe consultants use an instore app on a handheld device to design and order custom tailored clothes.  

About the client 

The client is a leading specialty retailer, who deliver personalized products and services through an expansive omnichannel network that includes over 1,400 locations in the U.S. and Canada as well as branded e-commerce websites.

Challenge | Major technology transformation required to compete on speed, selection and service  

The client offers ready-to-wear clothing across their multiple specialty stores brands. In 2016, client saw an opportunity in offering Custom Clothing at the stores.

Expert wardrobe consultants and master tailors used an in-store app not only to order custom apparel but also advise on customizations available in styles, colors, fabric choices and for an optimal fit.   

However, the interaction offered a very narrow range of options for custom details like working buttonholes, pick stitching, lining, thread color and more.  In order to enhance customer experience and compete better in Custom Clothing, client needed to focus on three things: speed, selection and service.  

This was now a technology challenge for the legacy POS system. Clients heavily customized POS, still using flat files, required a three-month cycle to add every single custom option. As a further challenge, each of the nine sub-brands had their own customized legacy technology.  

Over the years, as no commercially available system could match the unique requirements, the legacy POS had been built with heavy customizations to match the business needs of client’s nine brands. This introduced technical debt and a limited ability to introduce new features without high risk of operational impact in multiple areas. 

The client realized the need to re-engineer their existing monolithic solution to enable further changes to their systems. In order to do this redesign from within they needed a partner with deep experience and capability on POS solutions that could work both with the latest technologies and the deployed legacy. They engaged SkillNet. 

Solution | Technology transformation using microservices, implemented incrementally 

SkillNet proposed a microservices approach for the legacy POS replacement. Their POS and stores expertise allowed them to identify the microservices to be extracted and used across multiple channels, providing omnichannel capability from the ground up. The creation of these services also meant the removal and simplification of existing POS customizations.

The first step was to re-architecture their data model. SkillNet created catalog, store, inventory schemas and built the micro-services on top of these schemas.  

The Store Service updates the data pertaining to a store and also manages the events and product labels available for the store within the company. Catalog service focuses on information pertaining to products, fabrics, models etc. It also holds the key information of a factory, company and labels available. When customers browse online, this application provides the information which is displayed.  The Inventory service provides information on any given fabric, based on the factory where its available.

In order to make the changes in the monolith system, the team not only needed a different architecture and tools but also introduced a different way of working, The DevOps enablement and agile approach represents complete transformation from previous practices for software development and project execution.   

While the transformation is ongoing, the initial phase has allowed introduction of new features in stores. To introduce these changes, SkillNet proposed a “Strangler Pattern” for incremental transformation of the overall solution. This allows for new features to be available early and avoids the need for a big program with a cliff hanger at the end of the implementation. 

Benefits | Increased Selection and Service Leads to 5.5X growth in three years 

The addition of new options (like a buttonhole or a thread, for example) would take three months before the transformation. After the reengineering, the client is able to add new options within days, which means that customers now have a higher selection and service available to them quickly. 

At one of the brands, the reserve custom line offers over 150 fabric choices from the most prestigious Italian mills and can be ordered in various silhouettes and styles. Customers can select from a variety of authentic custom details like working buttonholes, pick stitching, lining, thread color and more. Another of the brands custom line offers over 120 fabric choices. Customers can personalize their suits, sport coats, dress trousers, vests, tuxedos, and dinner jackets with various fits ranging from slim, tailored, and traditional.

The Custom Clothing business has grown to $276 M across brands in 2019, from $50 M three years before, a 5.5X growth. 

Given that the state of the art, leading-edge Retail systems are modular and support upgrades across business processes, the client’s team can easily maintain and deploy them independently. They can also adapt to leading-edge technologies easily.

SkillNet’s approach has resulted in the creation of a platform that can support continuous evolution. With a solution that can be tailored and modified quickly, the client can now offer a seamless customer experience.

During Covid-19, client’s team has used the microservices architecture to seamlessly enable online ordering for curbside pick-up.

All product names and trademarks are property of their respective owners.

Making “click and collect” possible at more than 3000+ stores worldwide

Sally Beauty’s retail makeover allows shoppers to “click and collect” at more than 3000+ stores worldwide

Brief

Sally Beauty partnership with SkillNet makes the mammoth task of integrating 3000+ stores to legacy systems a breeze. As part of the solution, SkillNet used its StoreHub platform to integrate more than 20 inbound and outbound interfaces seamlessly from Xstore solutions, Oracle Retail Customer Engagement (CE) and legacy enterprise systems. The system handles millions of daily transactions associated with customer records.

About the client

Sally Beauty Holdings, Inc. is an international specialty retailer distributor of professional beauty supplies. Through the Sally Beauty Supply and Systems Beauty Group businesses, the Company sells and distributes through 3,000+ stores, including 158 franchised units, and has operations throughout the United States and 13 countries. It offers professional beauty products to both retail consumers and salon professionals. It operates two formats of stores; one for saloon professionals and other for retail shoppers. These formats have different product catalogs, pricing, and customer base.

Challenge | Complex integration issues delaying Oracle xStore Upgrade

In 2018, Sally and Beauty Systems Group wanted to enhance customers’ shopping experience through the convenience of “click and collect at store” and “click and delivery.” Sally Beauty team decided to upgrade their POS systems to xStore. They wanted to ensure data integrity across brands in order to get a single version of truth with reporting at enterprise level. This was a challenge given the global scale, large number brands and stores the company operates.

Sally Beauty had a diverse IT solutions ecosystem for managing business operations and it ranged from legacy solutions to on-prem and SaaS apps among others. This meant that new store solution implementation would involve complex integration. Due to several unsuccessful attempts to address the complicated integration issues, the upgrade project had been stalled for three years.

Solution | StoreHub, SkillNet’s platform framework for integration

Sally Beauty partnered with SkillNet to take advantage of their deep expertise in retail systems and Oracle xStore to address the integration challenges.

An audit identified missing documentation for the legacy systems as one of the issues contributing to the complexity of the integration. SkillNet’s expertise in retail data management not only helped resolve documentation gaps and application scalability issues, but also reverse engineer complex issues.

SkillNet used its proprietary StoreHub accelerator, to surmount the complex integration challenges and speed the data integration process. The solution team integrated more than 20 inbound and outbound interfaces seamlessly from Xstore store solutions, Oracle Retail Customer Engagement (CE), and legacy enterprise systems. The transaction and data records run into hundreds of  millions. StoreHub worked seamlessly with the legacy systems.

Currently, several million customer records are updated daily from the SaaS application and Oracle EBS to CE and Xcenter. Throughout the day, StoreHub processes store inventory and pricing data periodically and offers alerts in case of exception. These alerts help take preventive and corrective action.

Finally, SkillNet created a single version of truth data and enterprise level reporting at the head office with data from 3000+ stores.

Results | Enhancing customers’ shopping experience through the convenience of “click and collect at store” and “click and same day delivery”

Sally Beauty went from taking no new stores online for 3 years to 3000+ stores live in less than 2 years. The new commerce systems and the ability to process vast amount of transactions means that the Sally Beauty team can generate customer, inventory and other business insights seamlessly for making mission critical decisions without any delay. 

Given the changes in buyer behavior in the past few months, the ability to process increasing amount of transactions has enabled Sally Beauty to offers customers the convenience of “click and collect at store” and “click and get same day delivery”, 6 months earlier than schedule. This has resulted in a 40% increase in online orders with same day delivery feature.

All product names and trademarks are property of their respective owners.

In-store & mobile digital experiences

In-store & mobile digital experiences support 20% growth trajectory

Brief

SkillNet supports lululemon’s ambitious plans for growth through digital acceleration by enabling localization of store systems in 21 countries across Asia, Europe and North Americas.

About lululemon athletica

Founded in Vancouver, Canada in 1998, lululemon athletica makes technical athletic apparel for men and women for yoga, running, training and most other sweaty pursuits.The company has expanded internationally in both storefronts and via their online platform and has grown to close to 500 brick and mortar locations spanning across North America, Australia, New Zealand, Europe, and Asia.

Building upon a year of considerable growth in 2017, lululemon planned to continue its growth with ongoing focus on product innovation, global growth, digital acceleration and investing in people. 

Challenge | Ensure rich digital experiences in store with mobile and self-service across geographies

 lululemon was bullish about achieving consistent double-digit growth through international expansion across Europe, North America and Asia Pacific. The expansion in these regions was planned via a decentralized model, allowing for local community insight and consumer preference through rich digital experiences in-store with mobile and self-service.

In order to ensure rich digital experiences, lululemon had upgraded to Oracle Xstore and was looking to integrate digital solutions for store staff mobility and self-service. Disparate systems also had to be integrated simultaneously to a tight deadline. For each country implementation, data migration, quality analysis and deployment delays had to be addressed in a timely manner.

The fast-paced growth trajectory called for a dependable solutions partner with strong strategic planning and execution expertise.  The partner also had to have experience and knowledge of compliances and complexities of different geographies and could rapidly create solutions.

lululemon selected SkillNet to partner with them on the digital journey to ensure scale and localization in the geographies they operate.

Solution | Enabling seamless digital experience with localization of retail systems

lululemon partnered with SkillNet to deliver rich digital experiences in 20+ countries. This encompassed country and region – specific localization for websites, targeted social media programs, product notification emails and mobile apps.

One of the key challenges of the upgrade was the large amount of data that needed to be migrated. In order to expedite the process of migration, SkillNet used its StoreHub platform to load data to the new solution. With StoreHub, the team was able to use the available service connectors to Oracle Xstore without creating new integrations. SkillNet also introduced DevOps for the automation of build, tests and releases.

Results | Contributing to the 20% growth through digital experiences in stores with mobile and self-service

The partnership has seen as many as 21 successful store solutions roll outs across geographies. It is live in close to 400 stores and there are plans for adding more stores in the coming months.

The new features and functionality allow lululemon to increase demand across geographies through customized marketing outreach and also support the shopping behavior of guests. The mobile apps on in-store devices allows orders to be fulfilled via distribution centers and online order fulfillment through stores.

All product names and trademarks are property of their respective owners.

lululemon creates history almost 100% growth in stock price, wins Forbes “Retailer of the year” award

lululemon has grown multifold in last 15 years. This year the next feather in the cap is Forbes Winner “Retailer of the Year 2019”. We congratulate them for the success and cherish the partnership.

We are delighted when our clients succeed; a case in point is lululemon Athletica. lululemon has beaten the S&P Retail index by a huge margin. Furthermore, this thanksgiving season lululemon was featured as one of the best Thanksgiving retail winner of the year.

The other feather in the cap is Forbes naming lululemon as the retailer of the year ahead of Walmart, Target etc. Forbes writes – “lululemon stands out from the crowd for what it has accomplished in one of the most hotly competitive areas around, specialty apparel.”

With this performance, no wonder the stock price of lululemon has grown about 100% in a year. Congratulations team lululemon for outgrowing the whole Retail index of S&P by a whopping margin, record-breaking holiday shopping weekend and winning the Award “Retailer of the Year 2019” by Forbes.

The MarketWatch reports that the retailers who have strong multiplatform capabilities, which makes shopping convenient won this seasons holiday shopping. Do you have a multiplatform strategy in place?

Another research by Adobe Analytics suggests that Buy-online-pickup-in-store has grown 43.2% year-over-year in 2019. Is your technology ready to cope up with the retail evolution?

Forbes states – to paraphrase – lululemon is on its way to create a cult of lululemon lifestyle with its two newest stores in Chicago and Minneapolis with its experience stores. Do you have the technology and partners to execute such bold ideas?

Reach out to us for learning how we do retail transformation, including enabling BOPIS solution, faster deployment with DevOps and cloud enablement for our clients.

Additional resources –

lululemon Stock Is Up Over 80% viz-a-viz industry S&P by 5%

Analysts say lululemon in top 3 Thanksgiving weekend retail winners

Forbes: 2019 Retail Awards

Meet SkillNet at NRF 2020 booth #1334

NRF (National Retail Federation) is the biggest global industry event for retail with 40k+ attendees and 800+ exhibitors. As always, NRF2020 will be held at Jacob Jarvits NYC location from Jan 12-14, 2020. According to NRF, it is the must-attend week where retail movers and shakers from around the world come to learn, share, collaborate, network and inspire. SkillNet will be in presence again this year. Come join us, at NRF booth #1334 and learn how we are transforming retail. 

We will also host our annual customer appreciation event “Spark” on Jan 13th. Spark is an invitation only event where SkillNet’s past, current and future customers come together to network and exchange experiences in a fun, informal setting.

Visit_SkillNet_NRF_Booth_1334

For invitation reach out to us at http://www.skillnetinc.com/contact/

Enhancing customer journeys on cloud

Enhancing customer journeys on cloud to facilitate $1billion ecommerce operations

Brief

SkillNet partnered with J. Crew’s to enhance online customer journey and support peak season traffic to enable eCommerce growth.

About J. Crew  

J. Crew Group, Inc. is an internationally recognized omnichannel retailer of women’s, men’s and children’s apparel, shoes and accessories. The Company operates 184 J. Crew retail stores, 138 Madewell stores, jcrew.com, jcrewfactory.com, madewell.com and 170 Factory stores.

Challenge | Supporting new customer journeys and increased online traffic with legacy systems

J. Crew had a very large and successful eCommerce operation (close to a billion USD). Since peak season transactions and traffic contribute heavily to the growth of online operations, the J. Crew team wanted to offer enhanced customer journeys with new shopping features and increased personalization, while ensuring that the systems could scale to support increased volumes.

J. Crew’s legacy Blue Martini systems had been in place for a while and it had all the challenges of a monolith system. Ongoing product updates to the web site were time consuming, resource intensive and inflexible. It was also difficult to support new customer buying journeys. Apart from these issues, the demands of peak time traffic meant that the J. Crew team had to relook at their ecommerce systems. The team decided to migrate to Salesforce Commerce Cloud using microservices architecture.  

To ensure a smooth and seamless transition, they decided to partner with SkillNet, with whom they had a long-standing relationship since 2007 in omni channel support.

Solution | Enabling seamless ecommerce migration

The SkillNet team provided a solution that managed risk, introduced practical service led solution that allowed first migration of order management and then ecommerce.

Based on SkillNet’s experience with Blue Martini, the team was able to translate the business logic to support a seamless migration to Sales Force Commerce cloud. The first step was to decouple Blue Martini from other services and create a separate ocapi-based UI. Since ocapi drives headless experiences it ensured an enhanced online and mobile experiences for customers. Similarly, other elements of the commerce platform like the database, have also been migrated to Sales Force Commerce.

The proposed Strangler Pattern allows for new features to be available early and avoids the need for a big program with a cliff hanger at the end of the implementation. So, while the digital transformation is still ongoing, new features like cart notification (change in prices), alerts, gamification (which enables cross selling & customized promotions) have been added to enhance customer’s shopping experience.

Results | Online growth with enhanced customer journeys on the cloud

Since the web pages on JCrew.com are now server based they load faster and this has improved customer satisfaction. New features on the site like cart notification (changes in prices), alerts and gamification (which enables cross selling & customized promotions) have resulted in a 10% increase in year on year e-commerce sales. The site soon clocked $1 billion.

The platform processes 30,000 orders daily during peak season and supports multi-million dollars in orders in an hour across brands.

The new UI resulted in a massive surge in mobile sales with 15% conversion of mobile orders across brands. There were days when the smart phones contributed to 84% of the traffic

The headless commerce system also ensures that changes to the front end can be made quickly and developers save time on user interface change, resulting in increased efficiencies

The new system also ensured increased efficiencies in inventory and order management systems.

All product names and trademarks are property of their respective owners.

Guess opens doors to its first store in Uruguay

The iconic fashion brand is driving an impressive global expansion, using help from SkillNet to deliver connected customer experience.

Guess launched itself in the Uruguayan market this January, opening its first store at the newly renovated Punta Carretas mall in Montevideo. The latest move underscores the growing importance of Latin American markets for global retailers. The Los Angeles, California-based firm operates more than 1,200 stores in 80 countries around the world. Specifically in Latin America, the firm has a presence in countries such as Chile, Peru, Bolivia and Mexico.

Guess believes it needs to be pulling in even more from the regional markets. As part of an ongoing turnaround strategy launched in 2016, Guess has been aggressively pursuing omni-channel growth and new international store openings. In a story published in Chain Store Age in 2016, Victor Herrera, the then CEO of Guess laid out his plan for adding another $800 million to company’s topline:

“This $800 million increase is expected to be driven by growth in e-commerce, retail expansion and positive comp store sales. In terms of regional growth, we expect $300 million of this increase to be driven by the Americas, $300 million by Europe and $200 million by Asia.”

Looking back, this strategy has been quite successful. According to the latest financial reports, the company’s revenues have steadily increased over the past several quarters. Guess closed its 2019 fiscal year with a revenue of US$ 2.6 billion, a 10.4% increase from 2018, and a 19.2% increase from 2017 numbers. You can read more about its 2019 results here.

SkillNet is proud to be closely working with Guess in its international growth. Leveraging Oracle Retail as a foundational platform, SkillNet continues to help Guess deploy a modern infrastructure in its stores, and tailor it to specific needs of the regional markets in Asia, Latin America and Europe.

Related Resources

ADDITIONAL LINKS

Guess Inc. Q4 Fiscal 2019 Results
Guess Uruguay launch announcement