In-store & mobile digital experiences support 20% growth trajectory
SkillNet supports lululemon’s ambitious plans for growth through digital acceleration by enabling localization of store systems in 21 countries across Asia, Europe and North Americas.
About lululemon athletica
Founded in Vancouver, Canada in 1998, lululemon athletica makes technical athletic apparel for men and women for yoga, running, training and most other sweaty pursuits.The company has expanded internationally in both storefronts and via their online platform and has grown to close to 500 brick and mortar locations spanning across North America, Australia, New Zealand, Europe, and Asia.
Building upon a year of considerable growth in 2017, lululemon planned to continue its growth with ongoing focus on product innovation, global growth, digital acceleration and investing in people.
Challenge | Ensure rich digital experiences in store with mobile and self-service across geographies
lululemon was bullish about achieving consistent double-digit growth through international expansion across Europe, North America and Asia Pacific. The expansion in these regions was planned via a decentralized model, allowing for local community insight and consumer preference through rich digital experiences in-store with mobile and self-service.
In order to ensure rich digital experiences, lululemon had upgraded to Oracle Xstore and was looking to integrate digital solutions for store staff mobility and self-service. Disparate systems also had to be integrated simultaneously to a tight deadline. For each country implementation, data migration, quality analysis and deployment delays had to be addressed in a timely manner.
The fast-paced growth trajectory called for a dependable solutions partner with strong strategic planning and execution expertise. The partner also had to have experience and knowledge of compliances and complexities of different geographies and could rapidly create solutions.
lululemon selected SkillNet to partner with them on the digital journey to ensure scale and localization in the geographies they operate.
Solution | Enabling seamless digital experience with localization of retail systems
lululemon partnered with SkillNet to deliver rich digital experiences in 20+ countries. This encompassed country and region – specific localization for websites, targeted social media programs, product notification emails and mobile apps.
One of the key challenges of the upgrade was the large amount of data that needed to be migrated. In order to expedite the process of migration, SkillNet used its StoreHub platform to load data to the new solution. With StoreHub, the team was able to use the available service connectors to Oracle Xstore without creating new integrations. SkillNet also introduced DevOps for the automation of build, tests and releases.
Results | Contributing to the 20% growth through digital experiences in stores with mobile and self-service
The partnership has seen as many as 21 successful store solutions roll outs across geographies. It is live in close to 400 stores and there are plans for adding more stores in the coming months.
The new features and functionality allow lululemon to increase demand across geographies through customized marketing outreach and also support the shopping behavior of guests. The mobile apps on in-store devices allows orders to be fulfilled via distribution centers and online order fulfillment through stores.
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