Unlike what was thought to begin with, eCommerce has evolved to being yet another channel for a retailer, albeit a very important one. In addition to humongous growth in online business, it has transformed consumer buying behavior, both online and offline, that impacts how they purchase in the store, consumers expectations of consistency of brand experience between channels and even when the same set of interactions span across channels. As a result retailers have a key set of operational areas that are common across channels. Key amongst them are:

• Integrated Order Management
• Cross-Channel Integration
• Loyalty and CRM
• Promotions Automation

Implementing an integrated order management system along with a next generation eCommerce site for JCrew, integrating to a loyalty engine or implementing one across customers such as Giorgio Armani and Hottopic, integrating both eCommerce and store operations to a common merchandising system and automating the promotions process for a leading electronics retailer, SkillNet has conceptualized, defined and implemented a set of core multi-channel solution components that form integral building blocks for true multi-channel retailing where the imperative is to take advantage of cross-channel benefits, not treat the channels as silos.

Our partnership with Escalate Retail and the capabilities on their Blue Martini platform and with Oracle Siebel (click here for more information) enables us to address loyalty and order management challenges for retailers. We bring Promotions Automation solutions to the market with our partnership with Connect3 Systems.