There is a decisive convergence underway today: Use of the cell phone has become ubiquitous across personal and professional lifestyles; and technology has donned a sixth sense persona: it seems as if display can be intuited, and connectivity can be dreamed up. Used to be, the retailer pushed information via the catalog and phone. Then the shopper could access merchandise information anytime via the computer. Now, not only can the shopper access products anytime and anywhere; the retailer can address the shopper everytime and everywhere.

SkillNet wants all of its clients to go mobile in time for the 2010 holiday season.

Your mobile store could go live in just 3 weeks, without having to disrupt your business.

Using the Unbound Commerce platform as a base, SkillNet will help retailers engage with their customers anytime anywhere by giving their catalog real-estate on any cell phone (in as quickly as 3 weeks), enabling mobile commerce by transforming the shopping cart process, mobilizing their Web 2.0 social presence, making promotions mobile-friendly, and seamlessly integrating the use of the cell phone as a serious channel. Indeed, achieving seamless channel responsiveness has been a given for a while now. The new frontier is mobilizing channel revenue streams. SkillNet has a significant multi-channel presence in over fifty retailers and is committed to offer solutions that will empower retailers to channel their customers’ mobility. SkillNet has announced a "Mobile Commerce Initiative" for retailers, with the goal of enabling a customer interaction-continuum; in effect liberating a channel from being just an isolated touch-point.