Unique to the apparel industry are a combination of business drivers; the shifting nature of its merchandise, the innovative processes required to inspire loyalty among its customers, and the business agility required to stay a glamorous step ahead of its competition.

Across all retailing segments, the need for a nimble eStore and increasing number of brick and mortar stores underpin brand recognition and profitability. But perhaps the most elusive of all goals is customer centricity, the need to keep customers happy and keep them coming back.

SkillNet has worked on achieving customer centricity goals with several apparel retailers internationally, catering to different customer bases, including children, and spanning varied formats, including catalog and online. The best practices we’ve generated for the apparel industry