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The Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world today with over 5,000 direct employees in 500 stores worldwide across 46 countries and with 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelery, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Teen, Armani Baby and Armani Casa.
Giorgio Armani’s store operations were decentralized with back office systems running on multiple platforms. The lack of system standardization restricted their ability to gain a complete overview and visibility into store performance, as well as prevented them from being able to implement a company-wide loyalty program so they could provide their customers with a more personalized customer experience and remain competitive in the retail marketplace.
Giorgio Armani decided to revamp its store applications, starting with the Point-of-Service system. Oracle (then Retek) was selected as the new centralized POS platform, with SkillNet as their go-to implementation partner.
SkillNet’s team of retail consultants customized the POS functionality to ensure system scalability and easy monitoring of performance. Given that Giorgio Armani needed to seamlessly roll out the same system across different regions and brands, integration between the POS system and the centrally managed inbound and outbound systems was essential. SkillNet created a Common Information Framework (a layer of information and processes above the POS system) extending its ability to integrate with other additional systems such as their Merchandising, Inventory, CRM and Sales Audit systems considerably reducing the amount of time required for transaction flows. The Common Information Framework also utilized meta-data models incorporating normalized information for customer records, tasks, schedules, and order information to achieve the business agility required to stay competitive and provide the Giorgio Armani customer with a superior shopping experience.
Today, SkillNet continues to provide support services to all Giorgio Armani stores globally.
Judging by how well the pilot-projects have fared, I am looking forward to a more efficient and seamless POS process, and a better managed loyalty program, thanks to SkillNet’s experienced retail-team.
Michael Farhadi, Director of Retail Systems, Giorgio Armani